EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) demands you to ask your website visitors for explicit consent before running external services.
UserDataTrust is a cookiebox which does everything you need to get your website compliant. Like automatically enabling and disabling your third-party tags depending the consent given by your visitors.
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For on your website, get explicit consent
Automatic Cookie Statement
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Finds all third-party services and cookies
No changes to your third-party tags or GTM needed
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The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy.
The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses.
GDPR and the CCPA demands you get consent for almost all third-party services like Google Analytics, Youtube, Share and Social buttons you might use on your website.
Since California Consumer Privacy Act (CCPA) went in effect in 2020 we decided everyone will get the cookiebox no matter the location of your visitors or the location of your business.
You need to ask for consent before running Google Analytics, Youtube, Adsense, Maps, Optimize.
Google Analytics collects personal data no matter how you set it up, because of their Client Id cookie (visible on the User Explorer reports) and also possible other personal data getting into the Pages and Referrers. The IP Anonymization option in Google Analytics doesn't remove all personal data, check the Network report. It will list personal names even if IP Anonymization is enabled.
Google Analytics will offer an option for visitors to be deleted through this Client Id, emphasizing that the Client Id is "personal data". It isn't possible to use Google Analytics without this Client Id.
Youtube and Google Maps embeds on your website need consent for Interest/Targeting/Advertising, since they're supported by sometimes having ads and retargeting pixels.
Our Cookiebox will automatically set the personalization options depending the consent given. No need to manually update anything regarding your Adsense tags.
Like Google Analytics, all third-party analytics services use an Id of some sort to identify (device id) people. This is regarded as personal data by the GDPR, needing consent.
Implied consent means you run all third-party tags right away and notify the visitor of this, the visitor has no option to deny or choose which cookies they might want or not want.
You now need to explicitely ask for consent before you let third-party services run their scripts.
Yes, it fully works with tags in Google Tag Manager and other tag managers.
Most if not all current cookiebox's are implied instead of explicit. Most cookiebox's run all third-party scripts no matter if consent has been given, this isn't compliant with GDPR and CCPA.
Not sure? Let us check.